Mr. Assadi joined the A.B. Data team in 2018 with more than twenty years of experience in digital marketing leadership. His current role involves directing and overseeing all aspects of the company’s digital notice programs, which includes campaigns across multiple networks and platforms. He is an expert in social media campaigns including Facebook, Google AdWords, LinkedIn, Twitter, Pinterest, and others. Mr. Assadi’s ability to create and optimize business opportunities, extend brand reach, and capture the interest and support of local and international audiences has proven him an invaluable leader of A.B. Data’s effort to maximize and streamline class member notice and engagement. He has managed the notice programs for cases that have garnered millions of unique website visitors and social media interactions. Notable cases he has overseen with A.B. Data include In re VIZIO, Inc. Consumer Privacy Litigation, In re Qualcomm Antitrust Litigation, Lincoln Adventures, LLC, et al. vs. Those Certain Underwriters at Lloyd’s, et al., In re Capacitors Antitrust Litigation – All Indirect Purchaser Actions, and the computer/television CRT case for the Office of the Attorney General for Washington State.
Mr. Assadi attended the University of Utah in Salt Lake City, where he earned his Bachelor of Science in Psychology.